HTML: Quick Start Guide: Learn The Basics Of HTML and CSS in 2 Weeks (Free Books, HTML5, CSS3) by David Maxwell

Author:David Maxwell
Language: eng
Format: mobi, epub, pdf
Published: 2016-03-21T22:00:00+00:00

Chapter 5: User Experience Affects your Ranking

In the last chapter, we discussed the importance of keeping your targeted keywords in line with what your webpages are about and what your visitors need.

If your website for example focuses on muscle-building workout equipment, you should target keywords that people use to look for that type of item online.

When people click on the link to your webpage on the search engine results page, they have expectations that you need to meet. In this particular example, if you rank in the right keywords, the visitor may expect to find different types of weighted exercise tools. You may also add food supplements that increase the rate of muscle growth.

Let us say that your visitor arrives to your website using the key phrase “muscle-building workout equipment” but when they got to your website, they found that you focus on yoga tips and you only review yoga-related products. In this case, your visitor will be slightly disappointed with the results and may click the “back” button in their mobile device or their browser.

This is an example of a bad user experience. Search engines try to avoid sending people to the wrong websites. They also try to prevent poorly structured websites from ranking well. To make sure that only the best websites for a particular topic gets the top spot in the search result pages, the search engine algorithm considers multiple ranking factors. Check your website for the following ranking factors for a generally great user experience:

• Keyword-topic alignment

The first factor to consider is the keywords that you use. When your topic and your dominant keywords are not in line, your webpage may rank on keywords not related to the content you offer. This will lead to unsatisfied users. You may even get penalties in future algorithm updates.

• Inbound link quality

Links are a signal to the search engines that the webpage’s content is popular. This gives them the idea that people who may be interested in it in the future will have a good user experience when engaging with the content.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.